Brazilian football’s “perfect storm” will see it rival “Big 5” league within years, says key adviser
Alamy | Botafogo fans ahead of a match against Juventude in 2022.
Recent changes to ownership rules have allowed outsider investors to put in hundreds of millions into Brazilian club takeovers, with much more to come.
Advisor to Botafogo and Vasco da Gama takeovers tells us of wideranging reforms, including a Premier League-style model of centralised broadcast and commercial rights by 2025, that will transform football in its spiritual home.
Why it matters: Brazil is football’s spiritual home, but amateur and politicised management of the game has held it back domestically.
The perspective: Brazilian football massively underperforms. One analysis says that if, as a proportion of GDP, Brazilian domestic rights sold for the same as those in Europe, they would quadruple in value.
2 February 2023 - 4:17 PM
One of the central figures in opening Brazilian domestic football to global investment tells Off The Pitch that the country is at the heart of “a perfect storm” which will drive huge growth potential and put it in on a par with some of Europe’s Big Five Leagues within a generation.
Danilo Caixeiro, Managing Partner of Matix Capital, an advisory company that advised John Textor in his acquisition of Botafogo and 777 Partners on their purchase of Vasco da Gama, says that Brazilian foo
Get smarter in minutes. Straight to your inbox
21-day free trial
Activate instantly with the link we’ll send you.
