Birmingham City sign two-year deal with brewing company

27 June 2019

Birmingham City
Photo: Getty Images A two-year deal between Birmingham City FC and Sadler’s Brewing Company has been established.

A two-year deal between Birmingham City FC and Sadler’s Brewing Company has been established.

The deal sees the Sadler’s logo appearing on the back of the Blues’ shirts and a lager being made available at the stadium.

Peter Høyer ph@offthepitch.com

The Blues have agreed a two-year sponsorship deal with Sadler’s Brewing Company. The partnership involves the Sadler’s Peaky Blinder logo adorning the back of the men’s first-team shirts. 

“This partnership symbolises the proud heritage and history of Birmingham City Football Club and the city of Birmingham,” said Ian Dutton, chief commercial officer of Birmingham City Football Club.

This partnership symbolises the proud heritage and history of Birmingham City Football Club and the city of Birmingham

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