Betting advertisement absent among football’s biggest brands

12 June 2019

Manchester United
Photo: Getty Images Manchester United are one of the Top 50 clubs not having a betting company on the front of their shirt.

Expert describes the global elite’s partnerships with betting companies as “invisible.”

The biggest clubs have the negotiating power to pick main sponsors that are not betting companies.

Henrik Lønne

At a time when gambling advertising is a source of keen debate, betting sponsors are almost invisible among the game’s biggest clubs, a mapping made by Brand Finance has shown.

“The main reason we don’t see gambling companies on the front of the world’s top clubs is largely down to the fact that these clubs generate significant revenues by other means and will have a lot more power in sponsorship negotiations.

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