Betting advertisement absent among football’s biggest brands
12 June 2019
Expert describes the global elite’s partnerships with betting companies as “invisible.”
The biggest clubs have the negotiating power to pick main sponsors that are not betting companies.
At a time when gambling advertising is a source of keen debate, betting sponsors are almost invisible among the game’s biggest clubs, a mapping made by Brand Finance has shown.
“The main reason we don’t see gambling companies on the front of the world’s top clubs is largely down to the fact that these clubs generate significant revenues by other means and will have a lot more power in sponsorship negotiations.