8 May 2023 - 2:27 PM
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Benifica | Benfica are famous globally for their ability to develop raw talent into superstars.
Benfica adjust their international strategy – talented American footballers will be a future cornerstone
- For several years, the Portuguese giants have been the driving force behind football schools in countries all over the world. Benfica are continuing down that road – but have made a significant twist to the original business model.
- ”Talent development is the very core of this club, and we need to make sure that our talent pool is big enough. Fewer and fewer kids play football in Portugal, and basically, we have adjusted our strategy to that,” says club director.
- Why it matters: S.L. Benfica are famous globally for their ability to develop raw talent into superstars. Like so many other clubs, they look abroad to find the biggest talents – but now they are turning to focus their attention on the US.
- The perspective: How do you create revenue from football schools driven almost like a franchise business, while integrating those schools with a global network of elite academies?
Benfica is walking on a different path compared to most other clubs looking to generate revenues abroad. While several clubs engage in commercial partnerships with brands around the world, the Portuguese club with roots in the Benfica area of Lisbon has put its chips on another part of the table.
Since 2006, S.L. Benfica – currently table leaders in Liga Portugal – have been exporting their know-how on the fundamentals of foot
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