Bayern Munich’s women’s team on the search for fans and commercial development in the US

31 May 2021

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Photo: Alamy When FC Bayern travels to new cities and countries, the club ensures that they participate in community and cultural activities. Months in advance of their visit, FC Bayern researches each city and its nuances, while building relationships - and friendships that will hopefully remain in place long after the teams have gone.

Bayern Munich has had an office in the US for seven years and the German powerhouse has seen the local fan clubs grow from eight to more than 150 in the country.

This summer the FC Bayern Munich women’s team will play in the US for the first time. Rudolf Vidal, President of the Americas of FC Bayern Munich, explains the strategic goals of this initiative.

Women’s football is growing at an incredible pace in the US – and Bayern Munich are convinced that their women’s team will capture even more fans.

Shahnaz Mahmud contact@offthepitch.com

History is already in the making for FC Bayern Munich’s women’s team at the inaugural International Women’s Cup that will take place in the U.S. this summer — whether they win or lose.

On August 18 and 21, FC Bayern will take to the pitch at Lynn Family Stadium in Louisville, Ky., joining Paris Saint-Germain FC as the two represent the international contingency that will spar with the National Women’s Soccer League’s (NWSL) Racing Louisville FC and the Chicago Red Stars in a four-game tournament.

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