Aston Villa sign new partnership in pursuit of fixing huge decline in commercial income

21 May 2019

Villa
Photo: Getty Images Aston Villa have announced signing a new kit deal and principal partnership with Italian sportswear company, Kappa.

Aston Villa have announced signing a new kit deal and principal partnership with Italian sportswear company, Kappa.

The new deal is crucial for the club, which have experienced a marked decline in income since relegation a few years back.

The Villans have signed a new three-year agreement with Italian sportswear giant, Kappa. The deal makes Kappa the club’s principal partner for the 2019/20 season and will furthermore mean the club’s kits will be made by the Italian manufacturer until 2022.

“At the forefront of our decision was the key requirement to find a partner that would put design at the heart of the process and do justice to our famous claret and blue colours,” said Aston Villa’s chief commercial officer, Nicola Ibbetson, in a statement.

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