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AGF Aarhus: "The Zoom experience could commercially be highly interesting if you are a bigger club than us"

PR: AGF | AGF Aarhus was the first club to use the Zoom technology to connect fans and players during matches on the almost empty Ceres Park in Aarhus Denmark.

AGF Aarhus, the first team in the world to use Zoom to bring fans and players together during matches played behind closed doors, share their learnings after two games.

The Danish club didn't charge fans anything to be part of the Zoom experience. But that could be an option in the future for other clubs.

AGF Aarhus also had a few key learnings that really took them by surprise. One of them might lead to new digital initiatives in the future.

The Zoom experiment did not only provide a great opportunity for fans - the club's sponsors were also given an opportunity to connect with fans.

5 June 2020 - 3:13 PM

By Kasper Kronenberg, Editor-in-Chief, Off The Pitch

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