Analysis: You might not have the cash to buy Vlahovic – but your strategic dilemma is the same one Agnelli and Co. are facing

Now more than ever, value creation and preservation of assets must be seen as the pole star for managers and executives - alongside sporting performance.
Contract renewals as well as new signatures are strategic for football clubs: The shortage of finance due to the pandemic, and new FFP rules have now broadened the necessary focus into an all-round view.
Key decisions are moving closer as owners, chief executives and sporting directors need to agree on whether they believe “normal conditions” are just around the corner.
The executive team of Juventus faces a tough decision in the next two weeks. In this analysis we go through their dilemma piece by piece.
Clubs all over the world face the same problem as the Juventus-bosses – if not now, then they probably will in the near future.

The month of January will be a turning point for the strategies of many clubs, as – more than ever this season – the unknown evolution of the pandemic in the short term will force them to achieve objectives that have been set.

A key point of the debate – especially in Italy – is illustrated by the choices Juventus is about to make now or in the near future.

The decisions the Ju

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