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Wednesday briefing: FIFA has spent more than $50 million on Club World Cup marketing to help drive ticket sales

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18 June 2025 - 4:30 AM

FIFA has spent more than $50 million on marketing to promote this year’s Club World Cup, The Athletic has reported.

Football’s global governing body has increased its initial budget by ‘millions’ over the last month in order to help boost ticket sales for the competition.

FIFA slashed ticket prices for the Club World Cup earlier this month. For the opening match between Inter Miami and Al Ahly, prices saw a significant drop from $349 to $55.75. In spite of this, FIFA said that i

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