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Wednesday briefing: AC Milan set to announce New York Yankees tie-up to boost appeal in US

AC Milan

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12 October 2022 - 3:30 AM

A partnership with the New York Yankees baseball team will form part of AC Milan’s plans to enhance its international appeal under new owners the American investment firm RedBird Capital Partners, according to Italian media reports.

RedBird has a longstanding relationship with the Yankees and the Steinbrenner family, with whom it is a co-owner of the Yankees Entertainment Sports (YES) Network, the most-watched regional sports network in the US.

It is understood t

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