"We have a universe of remarkable stories" – Right To Dream Group believes it has all the ingredients to embrace the next generation of fans
IMAGO | Simon Adingra of FC Nordsjælland in a Superliga match against FC København.
Following the acquisition of the new MLS team, San Diego, the Right To Dream Group is prepared to take the next significant step in its development. With academies in Ghana, Egypt, Denmark, and the US, it has evolved into a truly global football community
Founder and CEO Tom Vernon is committed to providing as many youngsters as possible with the Right To Dream, which requires a financially-sustainable model. Honest content is the next major revenue driver for the group.
Why it matters: Multi-club ownership groups (MCOs) are gaining prominence. The Right To Dream Group was one of the first MCOs globally, but it continues to differentiate itself from others in the industry.
The perspective: Can the group succeed in creating content compelling enough to captivate young fans worldwide, while also winning over traditional fans with its purpose-driven approach?
24 July 2023 - 2:37 PM
Tom Vernon is not your typical CEO. He doesn't talk about big money transfers or the trophies that the Right To Dream clubs should win. Instead, he shares a story about an 80-year-old Greek woman who had a dream of visiting the Louvre in Paris, the renowned museum displaying some of the world’s most iconic works of art.
"There was a Greek guy who suddenly realized that he had never asked anyone in his family
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