Villarreal owner and president: "Our stadium renovation is to improve quality, not quantity"
Alamy
Fernando Roig, the billionaire owner and president of the LaLiga club, exclusively tells Off The Pitch the strategy behind the latest reform of Villarreal's stadium.
The €35 million project includes construction of a new stand, stadium roof and VIP spaces, but seating capacity will remain the same.
Why it matters: Several Spanish clubs are investing in stadium upgrades with financing from LaLiga's private equity deal with CVC. Will Villarreal's strategy focused on "quality, not quantity" be successful?
The perspective: With the club's brand arguably as big as it ever has been, Villarreal are betting on increased VIP and corporate revenue rather than income from bigger crowds.
21 December 2022 - 2:03 PM
New VIP and corporate spaces will also be created, including a new restaurant and club museum.
Ready for 100th anniversary
Works began at the conclusion of last season and will be finished at the end of December. Villarreal will play the first match in their newly-renovated stadium between December 29 and 31, after the World Cup in Qatar, and in time for the club's centenary in 2023.
The Yellow Submarine played "home" matches at Le
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