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Tuesday briefing: De Siervo: Serie A may launch own media operation if TV bids fall short

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Serie A CEO Luigi De Siervo has suggested the league may opt to launch its own media operation to show matches in Italy live if broadcasters bidding for rights do not improve their offers.

A decision on a deal for the league’s next cycle of domestic broadcast rights has already been delayed until 15th October as bids remain below the €1 billion annual price tag being sought.

Serie A had kicked off a round of talks with DAZN, Sky Italia and MediaForEurope after a first set

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