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Thursday briefing: Jeep to return as Juventus’ main shirt sponsor in €69 million deal

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Juventus have signed a three-year partnership that sees Jeep return as the club’s main shirt sponsor for the next three seasons.

The logo of the US automobile company, which was previously Juventus’ principal sponsor from 2012 to 2024, will once again feature on the shirts of the club’s men’s, women’s and academy teams from the start of the 2025/26 season until 2028. This covers all domestic matches, as well as all UEFA and FIFA competitions.

The agreement is worth €69 million o

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