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Thursday briefing: Friedkin Group to ‘Americanise’ Bramley-Moore Dock in bid to boost finances

Bramley Dock Moore

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2 January 2025 - 5:30 AM

Everton’s new US owners The Friedkin Group (TFG) are planning a major commercial revamp focusing on turning their new £500 million stadium into an “NFL-style” arena in a bid to transform the club’s revenues.

As reported by The Daily Telegraph, a key priority will be securing naming rights ahead of the move from Goodison Park to Bramley-Moore dock, with the first Premier League game in August 2025.

TFG, led by American businessman Dan Friedkin, also believe there is broader potenti

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