Sustaining growth: Norwich City sticks to player sales with an important strategic twist

Norwich City aims to become an established Premier League club, building structures across all business areas to achieve this goal. Transfer income and matchday revenues are anticipated as the primary growth drivers.

Previously, player trading served as the financial backbone for the club, but Norwich have taken a different approach, ensuring that every decision aligns with football priorities, explains Finance & Operations Director Anthony Richens.

Why it matters: Renowned for developing talents, Norwich City have struggled to be competitive during the last two Premier League stints. They've now adopted a new strategy aimed at not just returning to the Premier League but securing a lasting presence.

The perspective: While many Championship clubs often risk much for Premier League promotion, Norwich City ar adopting a long-term strategy. By meticulously refining all aspects surrounding the first team, they aim for sustainable success.