Profile: The Srivaddhanaprabhas – the Thai billionaires betting on Leicester’s long-term future

Bottom of the Premier League following a summer of austerity, and facing huge financial losses, Leicester are seemingly the Premier League’s crisis club. But is all as bad as it seems?
Duty free mogul owners have a unique bond with Leicester’s fans that give them the upper hand in power struggle with manager.
Why it matters: The Foxes are a case study in how to upset the odds on the pitch, but recent events suggest the formula needs recalibrating. Off The Pitchs’ Premier League Financial Forecast 2022 reveals disastrous losses.
The perspective: Leicester performed a modern football miracle in winning the EPL in 2016, but – despite relative success – have not touched such heights again. Have they hit a glass ceiling?

“There can't be too many other clubs in world football that have been through comparable highs and lows together as we've experienced with the title win and the death of our much-loved chairman Khun Vichai two years later,” reflects David Bevan, author of The Unbelievables: The Remarkable Rise of Leicester City and co-founder of the website, The Fosse Way. There is “more of a bond,” says Bevan, “Than fans of most clubs could imagine with their owners.”

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