Premier League’s gambling ban “doesn’t add up” as clubs look at new sponsorship bonanza
Alamy
Earlier this month the Premier League’s introduced a front of shirt gambling ban from 2026, but a leading Football League chairman tells us it doesn’t go far enough.
Commercial expert says Premier League shirt sleeve sponsorships are set to rocket as gambling companies are restricted to putting their branding there once the front of shirt ban is introduced.
Why it matters: The front of shirt ban was seen as an attempt by the EPL to clean up its brand, but it has simultaneously attracted criticism for falling short, while being seen as a way of driving growth in value of sleeve sponsorships.
The perspective: Gambling sponsorships are seen as a huge driver of commercial revenue, but their toxic reputation creates ethical – and possibly economic – questions that remain unresolved.
21 April 2023 - 2:40 PM
One of the Football League’s most influential chairmen has questioned the Premier League’s partial ban on advertising by gambling companies, describing the move as “insignificant” and saying that moves to block a betting sponsorship ban in the Football League are based on “specious scaremongering”.
Earlier this month the Premier League announced that it was banning front of shirt sponsorships by gambling companies by 2026, but said that it will
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