24 November 2022 - 5:33 PM


PR | Don Dransfield (left)

New Hertha Berlin owners: “Being the custodian of a football club is an exquisite burden – we’ll make it work for fans and investors”

  • Miami fund 777 Partners have aggressively expanded into football, with a multiclub ownership model that now has stakes in six clubs. Now it wants to buy Hertha Berlin.
  • Don Dransfield joined 777 in the summer after 12 years at City Football Group, where he built up the most formidable MCO operation on the planet. Now he wants to do the same again.
  • Why it matters: US investment in European football has exploded in the past few years, with MCO models increasingly popular investment vehicles.
  • The perspective: Dransfield says that 777’s investors transcend the typical “five to seven year” – “We are very much in a long term perspective, which as an operator is fantastic.”

If the current vogue for multi club ownership sometimes begs more questions than it does answers, Don Dransfield is probably the man best equipped on planet football to take them.

The Englishman, a Cambridge graduate and Boston Consulting Group veteran, was appointed as CEO of 777 Partners’ Football Group over the summer, where he takes charge of a six club portfolio. He joined from City Football Group, where he spent 12 years as Chief Strategy Officer and built up the most formidab

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