Liverpool's High Court victory over marketing firm signals contractual certainty is key to prevent flee from payment obligations amid financial uncertainty

Liverpool earlier this year won a contractual dispute against a marketing firm who introduced them to BetVictor and therefore argued it was entitled to commission when a sponsorship was agreed.

The High Court determined the firm – Winlink - was ultimately not the "effective cause" in a ruling with wide implications for commission-based contracts in the industry.

Many are trying to escape their payment obligations in light of the current uncertainty, making contractual certainty all the more important, according to lawyers at CYK Law.