Interview: Liverpool CEO outlines strategy to maintain European dominance

Billy Hogan says partnerships, merchandising and digital businesses earmarked for growth to deliver greater profitability. And the CEO explains the crucial dynamics between the ownership and those responsible for the daily operations.
“Crypto and blockchain and some of the new areas kind of within Web 3.0, are areas that we absolutely will explore,” says the Liverpool CEO.
Why it matters: Liverpool’s huge 2021-22 season may be high-water mark if it can’t leverage strengths for next campaign.
The perspective: Financial firepower and value system crucial for retaining talent that attracts big sponsorship deals, whilst cost discipline is vital.

Liverpool CEO Billy Hogan has set out an agenda for ensuring Liverpool can maintain its position as one of Europe’s most successful teams on and off the pitch.

The Reds have won every trophy including the Champions League from three final appearances, the Club World Cup and Premier League, in the last five y

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