Interview: “Fans and players of the future are going to be motivated by being part of something that has a real purpose for social good.”
PA Images | Rubbish is cleaned up outside Anfield following celebrations back in July last year where Liverpool lifted the Premier League trophy. Liverpool are one of the clubs who recently signed the UN’s Sports Climate Action Framework
Expert shocked at football’s ambivalence to sustainability issues.
In January Liverpool, Spurs and Southampton joined Arsenal sign the UN’s Sports Climate Action Framework.
Football far behind other industries in addressing sustainability.
Clubs should be proactive and reap the competitive advantages of being ahead of the sustainability curve.
29 January 2021 - 8:19 PM
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