Interview: "The Everton partnership is a great opportunity for Hummel to show that we are back in the top flight of European club football"

Many years ago, Hummel was the kit sponsor for giants like Real Madrid, Tottenham Hotspur, Feyenoord, and Aston Villa. Now, the sports brand wants to re-establish its position amongst the best.

Chief brand officer at Hummel, Filip Trulsson, explains how the Danish brand partnered with Everton to support mutual ambitions and grow revenues on a global scale.

From Hummels point of view the Everton-deal should has already attracted interest from other club teams in European top leagues.

Hummel see a clear fit with Everton whom they believe have laid the bricks for breaking into the Top 6 in Premier League. On pitch progress and success will be vital for this partnership.