Interview: "The Everton partnership is a great opportunity for Hummel to show that we are back in the top flight of European club football"

16 June 2020

Hummel
Photo: PA Images Everton players celebrate Dominic Calvert Lewins goal against Manchester United - before the goal is ruled out by VAR during the Premier League match at Goodison Park, Liverpool. From next season the Everton players will wear a kit from sportsbrand Hummel.

Many years ago, Hummel was the kit sponsor for giants like Real Madrid, Tottenham Hotspur, Feyenoord, and Aston Villa. Now, the sports brand wants to re-establish its position amongst the best.

Chief brand officer at Hummel, Filip Trulsson, explains how the Danish brand partnered with Everton to support mutual ambitions and grow revenues on a global scale.

From Hummels point of view the Everton-deal should has already attracted interest from other club teams in European top leagues.

Hummel see a clear fit with Everton whom they believe have laid the bricks for breaking into the Top 6 in Premier League. On pitch progress and success will be vital for this partnership.

Kasper Kronenberg kk@offthepitch.com

The brand has been there before.

Although it was many years ago, Danish sports brand Hummel used to have a strong position in European football. Just take a look at the Real Madrid team from the late 1980s - who won five titles in a row with players like the cool-headed Emilio Butragueño, the intelligent midfielder Míchel, and the flamboyant Mexican striker Hugo Sánchez.

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