Inside Real Mallorca’s unique VIP experience: A “tunnel club", pitchside seats, private press conference viewing and pizza
Alamy
The LaLiga club have invested in new matchday experiences, including ideas borrowed from US sports, since a US-led takeover in 2016.
Driving more revenue from matchday and the stadium, including using it for different events, is a key focus for Mallorca.
A Tunnel Club, Presidential Lounge and VIP Corner are among the club's "premium fan experiences".
"I would say this is unique in Europe," Alfonso Díaz, Mallorca's CEO of Business, says of the club's VIP Corner.
5 December 2021 - 3:47 PM
A Real Mallorca player approaches the glass and sees the starstruck young boy staring back at him. He gives a thumbs up as the boy records the moment with his phone.
Other players emerge, sharing a joke with the referee and performing some last-minute stretches. They line up next to their opponents with slaps on the back and shouts of "vamos!" ("let's go!") before leaving the tunnel and walking on to the pitch.
One man beside me seems as starstruck as the young boy:
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