Friday briefing: Real Madrid and Visit Dubai announce global sponsorship deal
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6 October 2023 - 4:30 AM
Real Madrid have joined the growing list of European football clubs with a tourism sponsorship after announcing a multi-year deal with Visit Dubai.
Under the agreement, which covers the LaLiga club’s men’s and women’s teams, the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), which operates Visit Dubai, will become the club’s first ever ‘official destination partner’.
In a statement, Real Madrid said the tourism organisation will provide exclusive t
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