Fresh pot of gold or emperor’s new clothes? Barca’s billion-dollar media company and football’s digital future
IMAGO | Joan Laporta, president of FC Barcelona.
FC Barcelona secured a €120 million financial boost by way of rolling Barça Studios into a new entity, which will go public on the NASDAQ via a SPAC in an estimated enterprise value of $1 billion.
The new venture aims to monetize the club's intellectual property and tap into the growing digital content market, focusing on three main areas: content creation, NFT and Web3 and eSports.
Why it matters: Industry experts see the venture as a unique and potentially groundbreaking way to manage and monetize digital assets, especially if it proves successful.
The perspective: Questions have been raised about the deal's high valuation and the lack of information in Barcelona's presentation. However, experts suggest that if successful, the model could be replicated by other clubs.
6 September 2023 - 1:58 PM
It was achieved with the drama of a late goal, but earlier this month – and just two days out from the start of the LaLiga season – FC Barcelona landed another financial windfall, in a new twist in the club’s ongoing saga to move back into the black.
Told by LaLiga that they were €60 million short of their financial projections and thus unable to re
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