From crisis to stability: Osasuna CEO on the club’s revival
PR | The CEO of CA Osasuna, Francisco Canal, has been in the role since 2016.
In 2014, CA Osasuna were on the brink of bankruptcy and struggling in Spain’s second division. CEO, Francisco Canal, put words on how strategic decisions turned the tide.
Canal explains why the club prioritised clearing legal issues and rebuilding finances over short-term sporting success, describing it as a necessary fresh start.
Why it matters: Osasuna’s financial philosophy - “We cannot end the year with a loss” - is a model of sustainability in football, ensuring stability despite limited resources.
The perspective: Osasuna are owned by their members which is why Canal highlights the importance of financial prudence.
16 January 2025 - 8:52 PM
In 2014, Club Atlético Osasuna faced a daunting reality. The club were on the brink of bankruptcy, mired in legal troubles, and struggling in Spain’s second division with just 10,000 members.
According to Francisco Canal, the election of President Luiz Sabalza in December 2014 marked a turning point. Canal credits Sabalza and his team for beginning to lay the foundation for what Osasuna have become today - competing in the LaLiga for th
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