HSV Co-CEO: Bundesliga must look beyond TV revenue to secure long-term growth
PR | Eric Huwer joined Hamburger SV in 2014 and has held various roles at the club since then.
Eric Huwer, Co-CEO of HSV, urges German clubs to rethink income distribution as football faces major challenges for further future growth. He believes clubs must adapt now to avoid financial instability and build a more sustainable model.
Huwer warns that future TV revenues are far from guaranteed and points to Ligue 1 as a cautionary tale: “What we have seen in France should serve as a clear warning.”
Why it matters: HSV have presented a third straight annual surplus after 11 years of losses, despite the club’s continued presence in the 2. Bundesliga since 2018. Now, he is pushing for reforms to strengthen German football’s financial resilience.
The perspective: As traditional broadcasting models face disruption and consumer habits shift, leagues across Europe are re-evaluating how media income is generated—and how it’s distributed.
21 March 2025 - 3:43 PM
Hamburger SV Co-CEO Eric Huwer has called for a continued debate on the Bundesliga's broadcasting revenue distribution, arguing that a long-term approach is needed to enhance the league’s global appeal.
While the recent agreement on TV rights maintained much of the existing model, Huwer believes clubs must avoid short-term thinking and instead focus on increasing the Bundesliga’s attractiveness.
“We need to ens
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