Live llamas, a sideline carpark, pitchside pools, confetti - How Las Vegas Lights FC entices in-stadium attendance

Las Vegas targets the non-soccer viewer for the in-stadium experience to build a larger following.

“Half the teams lose every weekend, that's a reality in this business. So we have to be prepared to continue the business going forward. We do that by ensuring a fun fan experience," says club owner.

The club’s over-the-top fan promotions garnered the label “Most Interesting Team in America” by Sports Illustrated.

In 2019, among the 36 USL teams, Las Vegas Lights FC ranked fifth in attendance. Focusing on the fan experience ensures a healthy business all year round.