Sponsorship

Interview: “I think there’s going to be a lot more sponsors coming into the game on different packages”

7 July 2020 5:47 PM

Other Football Business News: Mönchengladbach signs new shirt sponsor; Valencia football director resigns after head coach Celades sacked; Rangers extend partnership with energy company

30 June 2020 8:07 AM

Aston Villa secure fast-growing online car retailer as shirt sponsor in multi-year deal

29 June 2020 12:51 PM

Interview: "The Everton partnership is a great opportunity for Hummel to show that we are back in the top flight of European club football"

16 June 2020 9:44 PM

Tottenham in partnership with global snack conglomerate

16 June 2020 12:29 PM

Everton unveil new £10 million a year shirt sponsor

8 June 2020 3:22 PM

Judge tells Manchester United to rewrite claim against Football Manager makers

5 June 2020 3:50 PM

Wolfsburg extend partnership with betting firm

5 June 2020 9:35 AM

Interview: Rangers' commercial director on negotiating the potentially biggest commercial deal in history of Scottish sports amid pandemic

18 May 2020 3:16 PM

Report: Coronavirus to take $17 billion-sized bite out of global sports sponsorship market in 2020

18 May 2020 10:45 AM

Goodbye Adidas: Watford to change kit supplier from next season

11 May 2020 10:54 AM

"Imagine there was no broadcast revenue" - The man behind Carlsberg's Liverpool sponsorship challenges English clubs to improve commercial revenue

28 April 2020 7:57 PM

How sponsorships in football will change due to coronavirus: "six to 12 months of pain" before returning to a degree of normality, but some remain less optimistic

23 April 2020 2:13 PM

Frankfurt's vice-chairman says timing of new Deutsche Bank partnership is "incredibly strong" considering coronavirus

2 April 2020 10:02 AM

Deutsche Bank to become Eintracht Frankfurt's new stadium naming rights sponsor

30 March 2020 9:15 AM

Inter Milan to replace shirt sponsor with Chinese company from 2021/22

17 March 2020 9:20 AM

Celtic and Adidas sign biggest kit sponsorship in the history of Scottish sport

16 March 2020 8:55 AM

West Ham with new tyre partner

12 March 2020 8:50 AM

Wolfsburg partner with American nutrition company

11 March 2020 9:02 AM

Watford join forces with money management specialist

9 March 2020 8:55 AM

Mainz 05 extend partnership with local draught brewer

6 March 2020 9:32 AM

Preston North End sign club's first-ever foreign exchange partnership

6 March 2020 8:55 AM

Canaries capitalise on Pukki to mine new revenue streams in Finland

5 March 2020 8:27 PM

Real Madrid renew sponsorship agreement with Spanish brewer

5 March 2020 9:15 AM

Millwall announce UK menswear brand as new formalwear partner

5 March 2020 8:55 AM

Everton extend partnership with tyre company

2 March 2020 1:24 PM

Real Betis renew 50-year-old partnership with Andalusian brewer

27 February 2020 9:25 AM

Watford partner with airline for rest of season

26 February 2020 8:32 AM

Hotel company grows football portfolio with Marseille partnership

25 February 2020 10:20 AM

Barcelona partner with Chinese insurer

24 February 2020 9:55 AM