Sponsorship Interview with the filmmaker behind Leeds documentary: At first the club’s CEO was skeptical – today he sees the great value of the series 7 January 2021 7:43 PM “I never understood why every football club has one main sponsor? Why would you always have one sponsor and then all the other ones pay a bit less?” 31 December 2020 12:22 PM “It’s going to be a very strong bounce back when it comes” – Nielsen Sports head forecasts sponsorship boom for football post-Covid 2 December 2020 7:59 PM Gambling sponsorship ban would have “potentially catastrophic” consequences for English football 11 November 2020 3:35 PM Interview: Giving wings to Red Bull’s sporting empire 9 November 2020 2:21 PM Why are major sponsors working with lower league clubs? - "For us, this partnership is less about advertising smoothies, and more about inspiring change within business and football" 28 October 2020 3:34 PM Inter Milan facing lawsuit over cancelled sleeve deal as club reveal €61 million sponsorship black hole 28 October 2020 2:16 PM Interview: How CA Osasuna are defying the downturn to increase sponsorship revenues 8 October 2020 4:01 PM Interview: Real Betis find it hard to grow local commercial income – now they launch ambitious strategy in Asia and Mexico 22 September 2020 1:15 PM A betting ban is lurking - which industry dominates front-of-shirt sponsorships in Europe? 21 September 2020 12:45 PM Column: UEFA need to revive Financial Fair Play 17 September 2020 3:02 PM Cancellation of Chinese TV deal raises major doubts on future of Premier League's commercial pull 4 September 2020 2:41 PM Everton and Villa shirt sales rise 60 per cent after replacing gambling companies as main shirt sponsor 1 September 2020 4:02 PM Buying a professional football team? Ten lessons learned: #7 - Sponsors and fans could feel that the club's identity, is in the hands of a stranger; that is an enormous responsibility 19 August 2020 9:22 PM Interview: “I think there’s going to be a lot more sponsors coming into the game on different packages” 7 July 2020 5:47 PM Other Football Business News: Mönchengladbach signs new shirt sponsor; Valencia football director resigns after head coach Celades sacked; Rangers extend partnership with energy company 30 June 2020 8:07 AM Aston Villa secure fast-growing online car retailer as shirt sponsor in multi-year deal 29 June 2020 12:51 PM Interview: "The Everton partnership is a great opportunity for Hummel to show that we are back in the top flight of European club football" 16 June 2020 9:44 PM Tottenham in partnership with global snack conglomerate 16 June 2020 12:29 PM Everton unveil new £10 million a year shirt sponsor 8 June 2020 3:22 PM Judge tells Manchester United to rewrite claim against Football Manager makers 5 June 2020 3:50 PM Wolfsburg extend partnership with betting firm 5 June 2020 9:35 AM Interview: Rangers' commercial director on negotiating the potentially biggest commercial deal in history of Scottish sports amid pandemic 18 May 2020 3:16 PM Report: Coronavirus to take $17 billion-sized bite out of global sports sponsorship market in 2020 18 May 2020 10:45 AM Goodbye Adidas: Watford to change kit supplier from next season 11 May 2020 10:54 AM "Imagine there was no broadcast revenue" - The man behind Carlsberg's Liverpool sponsorship challenges English clubs to improve commercial revenue 28 April 2020 7:57 PM How sponsorships in football will change due to coronavirus: "six to 12 months of pain" before returning to a degree of normality, but some remain less optimistic 23 April 2020 2:13 PM Frankfurt's vice-chairman says timing of new Deutsche Bank partnership is "incredibly strong" considering coronavirus 2 April 2020 10:02 AM Deutsche Bank to become Eintracht Frankfurt's new stadium naming rights sponsor 30 March 2020 9:15 AM Inter Milan to replace shirt sponsor with Chinese company from 2021/22 17 March 2020 9:20 AM Pagination Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9