Sponsorship | Off The Pitch

Special report: Euro 2020 organisers and partners seek triumph over repeated adversities

10 June 2021 9:13 PM

Interview: Do kit suppliers pay enough for “forgotten” branding? Wolves may be front-runners with new Castore kit deal

4 June 2021 6:39 PM

Chelsea and Wolves lead Premier League efforts with unique initiatives to help local businesses

16 May 2021 7:59 PM

Interview: Leagues and federations try to cut out the middlemen – the broadcasters – and Sportradar want to help

13 April 2021 8:15 PM

New CEO at high-flying RCD Mallorca is learning from US basketball-owners while being innovative on sponsorships

24 March 2021 7:51 PM

Profile: Joan Laporta – Barca’s comeback king trying to turn back time

4 March 2021 6:17 PM

Cadbury after sponsorships with 19 clubs: “A lot of things shifted last year. How we approach business is changing”

1 March 2021 4:17 PM

Interview with the filmmaker behind Leeds documentary: At first the club’s CEO was skeptical – today he sees the great value of the series

7 January 2021 7:43 PM

“I never understood why every football club has one main sponsor? Why would you always have one sponsor and then all the other ones pay a bit less?”

31 December 2020 12:22 PM

“It’s going to be a very strong bounce back when it comes” – Nielsen Sports head forecasts sponsorship boom for football post-Covid

2 December 2020 7:59 PM

Gambling sponsorship ban would have “potentially catastrophic” consequences for English football

11 November 2020 3:35 PM

Interview: Giving wings to Red Bull’s sporting empire

9 November 2020 2:21 PM

Why are major sponsors working with lower league clubs? - "For us, this partnership is less about advertising smoothies, and more about inspiring change within business and football"

28 October 2020 3:34 PM

Inter Milan facing lawsuit over cancelled sleeve deal as club reveal €61 million sponsorship black hole

28 October 2020 2:16 PM

Interview: How CA Osasuna are defying the downturn to increase sponsorship revenues

8 October 2020 4:01 PM

Interview: Real Betis find it hard to grow local commercial income – now they launch ambitious strategy in Asia and Mexico

22 September 2020 1:15 PM

A betting ban is lurking - which industry dominates front-of-shirt sponsorships in Europe?

21 September 2020 12:45 PM

Column: UEFA need to revive Financial Fair Play

17 September 2020 3:02 PM

Cancellation of Chinese TV deal raises major doubts on future of Premier League's commercial pull

4 September 2020 2:41 PM

Everton and Villa shirt sales rise 60 per cent after replacing gambling companies as main shirt sponsor

1 September 2020 4:02 PM

Buying a professional football team? Ten lessons learned: #7 - Sponsors and fans could feel that the club's identity, is in the hands of a stranger; that is an enormous responsibility

19 August 2020 9:22 PM

Interview: “I think there’s going to be a lot more sponsors coming into the game on different packages”

7 July 2020 5:47 PM

Other Football Business News: Mönchengladbach signs new shirt sponsor; Valencia football director resigns after head coach Celades sacked; Rangers extend partnership with energy company

30 June 2020 8:07 AM