Sponsorship

Interview with the filmmaker behind Leeds documentary: At first the club’s CEO was skeptical – today he sees the great value of the series

7 January 2021 7:43 PM

“I never understood why every football club has one main sponsor? Why would you always have one sponsor and then all the other ones pay a bit less?”

31 December 2020 12:22 PM

“It’s going to be a very strong bounce back when it comes” – Nielsen Sports head forecasts sponsorship boom for football post-Covid

2 December 2020 7:59 PM

Gambling sponsorship ban would have “potentially catastrophic” consequences for English football

11 November 2020 3:35 PM

Interview: Giving wings to Red Bull’s sporting empire

9 November 2020 2:21 PM

Why are major sponsors working with lower league clubs? - "For us, this partnership is less about advertising smoothies, and more about inspiring change within business and football"

28 October 2020 3:34 PM

Inter Milan facing lawsuit over cancelled sleeve deal as club reveal €61 million sponsorship black hole

28 October 2020 2:16 PM

Interview: How CA Osasuna are defying the downturn to increase sponsorship revenues

8 October 2020 4:01 PM

Interview: Real Betis find it hard to grow local commercial income – now they launch ambitious strategy in Asia and Mexico

22 September 2020 1:15 PM

A betting ban is lurking - which industry dominates front-of-shirt sponsorships in Europe?

21 September 2020 12:45 PM

Column: UEFA need to revive Financial Fair Play

17 September 2020 3:02 PM

Cancellation of Chinese TV deal raises major doubts on future of Premier League's commercial pull

4 September 2020 2:41 PM

Everton and Villa shirt sales rise 60 per cent after replacing gambling companies as main shirt sponsor

1 September 2020 4:02 PM

Buying a professional football team? Ten lessons learned: #7 - Sponsors and fans could feel that the club's identity, is in the hands of a stranger; that is an enormous responsibility

19 August 2020 9:22 PM

Interview: “I think there’s going to be a lot more sponsors coming into the game on different packages”

7 July 2020 5:47 PM

Other Football Business News: Mönchengladbach signs new shirt sponsor; Valencia football director resigns after head coach Celades sacked; Rangers extend partnership with energy company

30 June 2020 8:07 AM

Aston Villa secure fast-growing online car retailer as shirt sponsor in multi-year deal

29 June 2020 12:51 PM

Interview: "The Everton partnership is a great opportunity for Hummel to show that we are back in the top flight of European club football"

16 June 2020 9:44 PM

Tottenham in partnership with global snack conglomerate

16 June 2020 12:29 PM

Everton unveil new £10 million a year shirt sponsor

8 June 2020 3:22 PM

Judge tells Manchester United to rewrite claim against Football Manager makers

5 June 2020 3:50 PM

Wolfsburg extend partnership with betting firm

5 June 2020 9:35 AM

Interview: Rangers' commercial director on negotiating the potentially biggest commercial deal in history of Scottish sports amid pandemic

18 May 2020 3:16 PM

Report: Coronavirus to take $17 billion-sized bite out of global sports sponsorship market in 2020

18 May 2020 10:45 AM

Goodbye Adidas: Watford to change kit supplier from next season

11 May 2020 10:54 AM

"Imagine there was no broadcast revenue" - The man behind Carlsberg's Liverpool sponsorship challenges English clubs to improve commercial revenue

28 April 2020 7:57 PM

How sponsorships in football will change due to coronavirus: "six to 12 months of pain" before returning to a degree of normality, but some remain less optimistic

23 April 2020 2:13 PM

Frankfurt's vice-chairman says timing of new Deutsche Bank partnership is "incredibly strong" considering coronavirus

2 April 2020 10:02 AM

Deutsche Bank to become Eintracht Frankfurt's new stadium naming rights sponsor

30 March 2020 9:15 AM

Inter Milan to replace shirt sponsor with Chinese company from 2021/22

17 March 2020 9:20 AM