Potential for optimising stadium and commercial infrastructure will retain investors' Serie A interest even if private equity sale breaks down
25 February 2021
Athletic Club are building a fourth revenue pillar – innovation should contribute financially in three years time
18 February 2021
Olympique Marseille make Africa the priority for their global marketing campaign in bid to boost emotional and cultural connection
25 January 2021
Interview: "The game’s gambling habit shows a failure of imagination in the business of football."
13 January 2021
Commercial revenue climbing high for Rangers in long-term race to close gap with top European clubs
6 January 2021
“I never understood why every football club has one main sponsor? Why would you always have one sponsor and then all the other ones pay a bit less?”
31 December 2020
UCFB and Off The Pitch agree partnership to provide football finance data to students
9 December 2020
“It’s going to be a very strong bounce back when it comes” – Nielsen Sports head forecasts sponsorship boom for football post-Covid
2 December 2020
Meet the Pozzos: The Italians behind Udinese and Watford vying to be more than just a "family business"
18 November 2020
Commercial Q&A: 'Challenger brand' Wolverhampton "don't want to rely on on pitch performance"
9 November 2020
Why are major sponsors working with lower league clubs? - "For us, this partnership is less about advertising smoothies, and more about inspiring change within business and football"
28 October 2020
Inter Milan facing lawsuit over cancelled sleeve deal as club reveal €61 million sponsorship black hole
28 October 2020
Interview with CEO at OneFootball: Aiming to become the Spotify of live football - though he doesn’t say it directly
16 October 2020
Former Bayer Leverkusen CEO calls 50+1 rule “a relic from the past preventing German football from reaching the next level”
5 October 2020
“The question is very simple: Do you just want shares or likes from all those social media followers? Or do you want revenue?”
30 September 2020
Interview: Real Betis find it hard to grow local commercial income – now they launch ambitious strategy in Asia and Mexico
22 September 2020
A betting ban is lurking - which industry dominates front-of-shirt sponsorships in Europe?
21 September 2020