15 March 2021 - 7:02 PM
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Alamy | Back in February when Everton played Liverepool on Anfield Road Everton hosted a Spanish language live social media watch-along on TikTok. The four-hour event generated 7.3 million views on the platform.
“An unfiltered camera into football culture and commentary” - the social media platform TikToking all of football’s boxes
- Last year football content had 70 billion views on social media’s fastest growing platform, TikTok, who has struck partnership with UEFA ahead of delayed European Championships.
- 70 per cent of Europe’s leading clubs now have TikTok accounts, and 90 per cent of EPL teams.
- “It gives them a licence to grow their brand outside of sports - from surfacing the human stories and behind-the-scenes sneak peeks to taking a greater stake in skills and learning,” says Head of UK Media partnerships.
- TikTok believe that their algorithm can help players and clubs to reach a wider community of people who may not know them already - but became followers solely because of their content, not just because they are a fan of the club or player.
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