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Sunderland owner reveals boost from Netflix series on club

PA Images | Although no actual viewing figures have been released for the Netflix documentary ‘Til I Die, Sunderland co-owner Charlie Methven says the first series is thought to have exceeded the estimated 20m viewers for the Netflix Formula One series Drive to Survive that aired last March, prompting a second series of the Sunderland documentary to be commissioned.

Through the famous Netflix-series ‘Til I die Sunderland are being exposed to potential supporters all over the world.

So far ‘Til I Die drives annual streaming revenues has reached nearly £1m and the second season, soon to be launched, are expected to further grow the global fanbase.

International membership club launched on back of series. Raised profile aiding discussions with potential buyers.

3 March 2020 - 1:01 PM

By Lawrie Holmes

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