Sky's Q1 revenue drops due to coronavirus pandemic: Analyst expects value of Premier League’s next broadcasting deal to decline materially
1 May 2020
An analyst from Pivotal Research Group expects the fee for the Premier League’s next broadcasting cycle to drop unless a large internet bidder emerges.
The coronavirus pandemic could push back the negotiation of the next agreement.
The decrease was primarily due to lower direct-to-consumer, advertising and content revenue.
The coronavirus pandemic has resulted in lower sports subscription revenues for the company, part of US firm Comcast.
The value of the Premier League’s next broadcasting deal is likely to drop materially, an analyst told offthepitch.com, after Sky on Thursday US time revealed its revenue fell by 5.8 per cent to $4.5 billion in the first quarter of 2020, primarily due to the impact of the coronavirus pandemic on its operations.
The results raise uncertainty on Sky's ability to commit to high-value deals in the sports sector, which could influence the coming tender process for the Premier League's next rights cycle.
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