Saints' new main sponsor enters La Liga

26 August 2019

Southampton
Photo: Getty Images Chinese company LD Sports, which is the main sponsor of Southampton, has entered another top European football league. Here Nathan Redmond following his sides victory in the Premier League match between Brighton & Hove Albion and Southampton.

Southampton's shirt sponsor, LD Sports, is the new main sponsor of Espanyol.

The Chinese company reportedly edged-out the club's current sponsor by doubling what it was paying.

Jesper Elkjær Jensen jej@offthepitch.com

The Chinese digital content creator LD Sports, which has replaced Virgin Media as the main sponsor of Southampton, has entered another top European football league. 

This time La Liga.

A new deal with the Catalan side Espanyol sees LD Sports, a company primarily focused on the Asian market, edge-out the club's current front-of-shirt sponsor, the Mexican tourism board Riviera Maya. 

The new sponsorship deal between LD Sports and Espanyol will run until 2023, the club announced in a statement.

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