Revealed: Premier League’s China dispute dates back to February

11 September 2020

Owen
Photo: PA Images Despite the termination of the contract with Premier League English football is still extremly popular in China. Pictured is former Liverpool and Newcastle striker Michael Owen, middle, signing for fans at a press conference of Legend Footballer Challenge in Changsha city, central China's Hunan province, 15 November 2019.

Chinese broadcast group Suning sought to renegotiate now-cancelled EPL broadcast contract as early as February.

Source says that the broadcaster paid 100 yuan for content “to get 1 yuan back.” He believes it is obvious that the business model doesn’t work at all in China.

Chinese felt hard done by after other broadcasters given rebates.

“We are currently witnessing a turning point of the ever-growing media right spending in the Chinese market,” an expert says.

James Corbett corbett@offthepitch.com

The Premier League’s dispute with Chinese broadcaster Suning/ PPTV dates back to the early stages of the Covid crisis, offthepitch.com can reveal, and involved the Chinese company seeking a significant reduction in its price, while simultaneously trying to tie in the EPL until 2025.

Suning/ PPTV agreed the record £560million 2019-22 broadcast deal with the EPL as early as 2016, the deal representing a twelve-fold increase on the previous deal with Super Sports.

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