'To relaunch you first have to recognise the situation': Ambitious plan for French football's future presents case for entire European industry
15 January 2021
Several stakeholders across Europe have flaunted ideas of a 'rethink' in light of the pandemic without concrete proposals to achieve a sustainable way forward.
Consultancy Sport Value is providing exactly that, anchored in the structural issues highlighted by the crisis in French football which it says also apply to the wider industry.
Welcoming minority and bond investors are one of the most important areas that needs addressing with the current shareholding structure limiting clubs' access to capital.
Nicolas Blanc, Sport Value's founder and CEO, says short-term thinking is constraining the industry as a whole from becoming truly professional.
Despite the hope of returning to normality sometime in 2021 presented by the current mass-inoculation campaign undertaken by European countries, the football industry is once again battling to continue amid worsening conditions.
Cases and death rates have risen in many countries and matches are being postponed at an alarming rate, once again prompting fears the sport is facing a suspension which many expect will lead to mass layoffs and bankruptcies.
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