21 October 2024 - 12:00 PM
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PR | CEO Ramón Alarcón joined the club in 2016 as general business director.
Real Betis CEO eyes growth amidst changing financial landscape
- Real Betis CEO Ramón Alarcón outlines plans for growing revenues, focusing on stadium redevelopment and a shift away from reliance on TV money.
- Upcoming stadium renovation of Estadio Benito Villamarín aims to enhance the fan experience and diversify revenue streams for the long-term success of Betis.
- Why it matters: Long in the footballing shadow of Sevilla, Betis last year recorded Spain’s third highest attendances and are seeking to build a financial position more fitting for the size of their fanbase.
- The perspective: Alarcón says that a number of factors – the encroachment of UEFA competitions, piracy, the threat of a Super League – are already hitting domestic TV revenues, and foresees this trend continuing, meaning his club must adapt.
In an increasingly globalised sports world, the challenges of a big historic club that carries neither the name of the city in which they play, nor has the recent success of their neighbours, is very real.
Hard to place on a map, and lacking presence at the top end of the table, clubs like Everton, Lazio and Schalke have struggled to turn historic cache and fervent local support into the kind of wider internat
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