Donata Hopfen

24 August 2021 - 6:35 PM

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Alamy

Profile: Donata Hopfen – The Bundesliga’s new trailblazer with a penchant for front page news

  • Media executive who oversaw the transition of Germany’s largest newspaper to the digital era will become the first woman to run a major European league.
  • Outgoing CEO Christian Seifert has identified digital innovation as German football’s method of closing the gap with the EPL.
  • Private equity partners were rejected: does Hopfen’s arrival mean they’ll now do it in house?
  • "She will be a great DFL boss, and there is symbolic power in the fact that a woman is given this powerful position. She will approach the challenges with fresh eyes in her own way."

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