Newly promoted Bundesliga club are searching for an investor who is in it for the long haul: "These days you cannot achieve success in football without money. But it isn't the only success factor"

2 July 2021

Photo: Alamy "The main success factor is continuity, the biggest challenge in modern football to achieve. It's easy to say but very hard to implement," says Bochum managing director Ilja Kaenzig.

Bochum have achieved promotion to the Bundesliga and want an investor who can help take the club to new heights.

High valuations in Germany, however, in combination with its 50+1 rule, means taking on a stake in the club is not as straightforward as in other leagues.

Managing director explains members are looking for a partner that wants to actively partake in Bochum's growth over the next ten years.

Simplicity and continuity are two of the club's unique selling points, rare in an industry that tends to favour short-term planning.

Emil Gjerding Nielson

In an investment profile shared with Off The Pitch, VfL Bochum prompt the question: "What actions guarantee success, or at least increase the probability of success?"

When it comes to football, the answer could be successful youth development, shareholder independence, or excelling at commercial operations. And they might all be right. 

But for Ilja Kaenzig, who has been acting as managing director of the newly promoted Bundesliga club for the past three years, the focus lies on something entirely different.

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.