New research casts harsh light on big clubs pursuit of global fans revenue

21 June 2021

liverpool
Photo: Alamy A group of Chinese Liverpool fans outside Anfield Road.

0.05 per cent of supporters generate 25 per cent of Big Six clubs revenue and more than 600 times revenue per fan than clubs’ global followers.

European Super League alienated clubs’ core revenue base and tried to give global fans a product they didn’t want, says report’s author.

Football clubs should stop benchmarking themselves against each other and look to global entertainment companies they are increasingly resembling.

England’s big six are sitting on £838 million untapped revenue.

James Corbett corbett@offthepitch.com

Have big clubs taken their eye off the ball when pursuing a global fanbase? Are international followings a kind of footballing Fools Gold? Should efforts on engaging local supporters be redoubled?

In a wide ranging report the CLV Group’s Fan Relationship Index highlights the twin-headed folly of big clubs’ pursuit of a global fanbase when they tried to create a European Super League earlier this year.

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