Manchester United partner with Alibaba

6 December 2019

Richard Arnold
Photo: Getty Images "We are proud of our passionate and loyal following around the world and our Chinese fans are a huge part of that," said Manchester United's group managing director, Richard Arnold about the partnership with Alibaba.

The Manchester club's partnership with the Chinese company will see their content presented to some 700 million users on Alibaba's social media platforms.

United content will be featured on a new channel dedicated to the club on Alibaba's YouTube-like video-streaming platform, Youku.

Emil Gjerding Nielson nielson@offthepitch.com

As part of a strategy aimed at capitalising on the Chinese market, Manchester United have announced a new partnership with the Chinese e-commerce, retail, internet and technology firm, Alibaba.

The Manchester club's partnership with the Chinese company will see their content presented to some 700 million users on Alibaba's social media platforms, including on Alibaba's YouTube-like video-streaming platform, Youku - where United will have a dedicated channel.

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