Manchester City look to replace front-of-shirt sponsor

24 January 2020

Photo: Getty Images City's commercial income fell in the 2018/19 season to £226.9 million from £232.3 million the year before.

CAA Sports Agency, appointed by the club to develop their global partnerships, aims to replace City's Etihad Airways sponsor, according to SportBusiness.

A new sponsor could raise around £50 million a year.

Emil Gjerding Nielson

Manchester City are searching for a replacement for their front-of-shirt sponsor, Etihad Airways, according to SportBusiness.

The club's current deal, worth an estimated £45 million a year, has been in place since the 2011/12 season and was included in a ten-year bundle, along with naming rights to City's stadium.

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