Interview with LiveScore: "We want to distribute far and wide. It could come soon."

7 September 2020

Photo: PA Images For the coming season, LiveScore will live stream 306 matches from Italy's 2020/21 Serie A campaign, which is 80 per cent of the total fixtures being played.

LiveScore, which just purchased the streaming rights to a large number of matches from the biggest leagues in the world, has entered the market with long-term and global ambitions, says Rob Brown, head of LiveScore TV.

 LiveScore has a different approach to the market, and one of its ambitious goals is to change the traditional industry dynamics. Obviously, rightsholders want cash for the product they deliver, but there are many other things that could create value.

 LiveScore is currently talking to a number of rightsholders who are openminded about going in a new direction and who see the opportunities to use players to win new territory.

It is still early days for LiveScore, but the company has already observed a clear pattern - certain players can create and drive demand in new markets - and it wants to share these insights with rightsholders.

Kasper Kronenberg

"It's a big move for us."

Rob Brown, head of LiveScore TV - a global provider of real-time sports updates and streaming services, doesn't hesitate when asked  about the company's recently announced acquisition of an expanded set of league and competition free-to-air live streaming rights for the 2020/21 football season. For a start, it is a service only delivered to its two million users in the UK and Ireland.

But that is just the start.

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