Interview with Barcelona board member: "Content is going to be the new core business of Barca"

21 July 2020

Photo: PA Images "Disney have their own parks, we have the Camp Nou stadium. They produce cartoons, we produce our content as well. They have merchandise, we have a lot of merch. And they have Mickey Mouse, we have our football stars," says Didac Lee, the head of Barcelona’s digital area.

New digital strategy aims to grow club’s brand to compete with entertainment companies beyond sport.

The goal is to triple Barcelona’s revenue from digital operations to €300 million within three years.

Dídac Lee says club-produced ‘entertainment’ content and improved fan data will drive revenue growth.

Strategy is part of a wider club effort to take control of their own content and brand. New data from Netflix, who bought a documentary from Barca TV, looks extremely promising.

When devising a new and wide-reaching digital strategy for FC Barcelona, Dídac Lee did not look to traditional arch-rivals Real Madrid as a benchmark.

Nor did the Barcelona board member compare his club to other established international football brands, like Manchester United, or those pursuing global recognition, like Paris Saint-Germain.

Instead, Lee, the head of Barcelona’s digital area, measured the Catalan giants against one of the world’s biggest entertainment companies.

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