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12 February 2021

Ricardo Fort
Photo: PR Ricardo Fort, head of global sponsorships, leaves Coca-Cola to launch own consultancy.
Emil Gjerding Nielson and Mads Meisner nielson@offthepitch.com

  • Global head of sponsorship Ricardo Fort leaves Coca-Cola to launch own consultancy Sport by Fort. At Coca-Cola, Fort led the Company’s global portfolio of sports and entertainment sponsorships, partnerships and events, including FIFA and UEFA.

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