IMAGO

31 May 2024 - 4:30 AM

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IMAGO

Friday briefing: Leeds United and Red Bull agree minority stake sale and shirt sponsorship deal

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Leeds United have announced that Red Bull is to acquire a minority stake in the EFL Championship club, marking the Austrian energy drink company’s first move into English football.

Leeds, who earlier this week lost the Championship play-off final to Southampton, also confirmed in a statement that Red Bull will become their new front-of-shirt sponsor from next season in a multi-year agreement, as well as being their exclusive energy drink partner.

Terms of the investment were not

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