Everton and Villa shirt sales rise 60 per cent after replacing gambling companies as main shirt sponsor
1 September 2020
Everton and Aston Villa see shirt sales increase after replacing gambling sponsors.
Several overseas sponsors have unexpectedly pulled out of shirt deals.
Clubs have one eye on gambling sponsorship ban in football.
Everton and Aston Villa have seen shirt sales increase between 50 per cent and 60 per cent respectively, compared to last summer, following deals that saw Cazoo replace betting companies on both clubs’ shirts.
It is estimated that Everton traditionally sell in excess of 100,000 shirts a season, with Aston Villa producing slightly less sales.
Over the summer Everton struck a three-year deal with Cazoo worth £29 million. The agreement, worth £9.6million a year, sees Cazoo replace sports betting company Sportpesa. That deal is worth £9 million a year.
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