EFL’s “new direction” needs to be digital, says expert

1 April 2019

EFL search for new ceo
Photo: Getty Images Portsmouth-players celebrate at Wembley after winning the Checkatrade Trophy. In the future most people will watch matches like the Checkatrade Final on a digital service, says expert.

Organisations such as Sky Sports should get involved in how the organisation generates higher income with digital offerings.

 The future holds a new way of consuming the sport, he says.

According to one academic, the EFL needs to be more digitally-minded when hiring new CEO.

Peter Høyer ph@offthepitch.com

The FA just finished their search for a new CEO last week when Mark Bullingham was appointed new Chief Executive.

The board of the English Football League (EFL) is still searching though - trying to find a candidate who suits the organisation’s heralded “new direction”, after it was made public that the current CEO Shaun Harvey is leaving his position at the end of the season.

According to one financial expert, that “new direction” should focus on a digital future.

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