Dugout acquisition makes OneFootball world’s largest digital platform
15 December 2020
Founder and CEO hails purchase of “complementary” business that will boost its Asian viewership and grow B2B capacity.
No detail on financials, but OneFootball raised additional €50 million shareholder capital to withstand Covid crisis.
OneFootball claims 85 million users mostly in western hemisphere.
OneFootball’s shareholders will now include Dugout founding clubs - Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.
Following its acquisition of digital media platform Dugout, OneFootball CEO and founder Lucas von Cranach has said the deal will see an “acceleration” of his business as it seeks to lead the digital football media business.
The takeover for an unspecified sum of cash and shares brings together the world's largest owned and operated football app, with a platform co-owned by 10 of Europe’s largest clubs, including Real Madrid, Barcelona and Liverpool. These clubs will now take shares in OneFootball.
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